Hayley Mears X husl. What It Means for the Hair Industry
- Ade Kayode
- Apr 29
- 3 min read
Updated: May 3
There's a reason Hayley Mears is one of the most recognised names in Australian hairdressing. She didn't just build a career in the salon — she built a framework for how salons should be thinking about growth.
At Six Underground Media, we've spent 16 years helping hair and beauty brands cut through the noise. We know the industry inside out — the brands trying to reach stylists, the salons trying to fill their books, and the gap between great work and getting seen for it. That is why we are officially partnering with HUSL.
By combining our strategic marketing expertise with HUSL’s professional retail marketplace, we are finally bridging the gap between simply attracting clients and earning more from the ones you already have. When we say this partnership felt like a natural fit, we mean it.
From Apprentice to Authority
Hayley started on the salon floor from Apprentice to Senior stylist and educator. Then she went further — completing a Bachelor of Digital Communication and founding Six Underground Media in 2010, a PR and marketing agency now known internationally for helping salons and beauty brands grow.
She co-hosts Cutting Through The Noise, a podcast with over 24,000 subscribers globally. She speaks on stages internationally. She knows what a hairdresser needs to hear — because she has lived it.
Want to learn directly from someone who's lived it? Click the button below to join the waitlist and be the first to know when Hayley's free webinars go live
The Intersection We Have Been Waiting For
Here's the thing about growth in this industry: you need two things working at once. You need to attract clients. And then you need to earn more from each one you already have.
Hayley solves the first problem — through tailored content strategy, sharp brand positioning, and social media that actually converts. Six Underground Media solves both.
"While Hayley helps you attract new clients, HUSL helps you increase your revenue per client — through professional retail, done the right way."
HUSL is a retail marketplace built specifically for stylists. Dropship professional products directly to clients. Buy wholesale for your space. Turn every appointment into a scalable revenue opportunity — without the overhead of traditional software.
Ready to start earning more from every appointment? Click the button below to download the HUSL app and join Hayley's waitlist for exclusive free webinars
What's Coming for the HUSL Community
As part of the Meet The Masters: HUSL Salon Mentor Series 2026, Hayley will be hosting monthly webinars exclusively for HUSL members. The first session — Instagram Fundamentals 2026 — covers everything from bio optimisation to the trust-based algorithm. Practical, implementable, and free.
Here's what the first session covers:
• The three pillars of Instagram success in 2026: Community, SEO-driven Discovery, and the Trust-Based Algorithm
• Reels vs Carousels — which to prioritise
• How to optimise your bio for search
• Using Broadcast Channels to build and nurture loyal followers
FREE · Online · 30 minutes
This session is free and exclusively for HUSL members. Click the button below to download the app and save your spot.
What Smart Marketing Actually Looks Like
Hayley's approach is simple: know your brand, know your client, show up consistently.
• Pick one platform and commit
• Talk like a human, not a brand robot
• Show your work and your personality
• Be consistent over perfect
Small shifts equal big results over time. That's not a motivational quote — it's how sustainable salon businesses are actually built.
Ready to put these principles into action? Click the button below to join the waitlist and secure your spot at Hayley's next free webinar
Ready To Be Part of the Community?
Download HUSL free — no subscriptions, no hidden fees. Join thousands of Aussie stylists already selling retail the smart way and get access to Hayley's expertise as part of the community.
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