The ADHD Guide to Salon Content Planning

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This guide is a practical, visual playbook written specifically for hairdressers who have ADHD. It helps you stop the stress of trying to think of what to post every single day. Instead of posting on a whim, it teaches you how to quickly sort your ideas into categories and plan your month in advance. Written by Six Underground Media, this book shows you how to spend just a few hours bulk-making your posts so you can save over 5 hours every week and keep your social media consistent without burning out.

Key Takeaways

1. The 80/20 Rule

80% Value: Most of your posts should focus on helping, inspiring, or entertaining your clients (like sharing hair tips or behind-the-scenes stories).
20% Promotion: Only a small part of your content should be a direct push to sell products or get clients to book an appointment.

2. The 4 Content Pillars

To make sure you never run out of ideas, group your posts into four simple buckets:

Educational: Share quick hair tips, "how-to" guides, or explain things like post-partum hair loss and why certain shampoos damage hair pH.
Inspirational: Show behind-the-scenes clips, personal salon stories, and the reason why you love hairdressing.
Community: Use polls, questions, and client stories to chat directly with your followers.
Promotional: Highlight special offers, retail product packages, or seasonal gift vouchers.

3. The "Assembly Line" Method

Stop trying to create content every day, which drains your energy. Instead, block out one 4-hour session a month to do everything at once:

Step 1: Ideation (30 mins): Brainstorm all your topics for the month.
Step 2: Production (2–3 hours): Write all your captions or film your videos in one go.
Step 3: Scheduling (1 hour): Use a tool to automatically set your posts to go live throughout the month.

4. Simple Platform Guide

Reels & TikToks: Use vertical video formats, stick to popular trending audios, and post during active windows like early mornings or evenings.
Carousels & Statics: Use vertical photos because they take up more screen space, and use the very first slide as a strong "hook" to catch people's eye.
Newsletters: Send this mid-week with an exciting subject line to share salon updates, trends, and product advice.

5. Quick Daily Habits

The guide shares a simple Monday-to-Sunday checklist to gamify your growth:

Spend a few minutes each day replying to DMs, leaving 10 comments on other accounts, or saving trending audios.
Take Sundays completely off for a digital detox to reset your brain.

6. Six-Month Salon Strategy

The ebook includes a pre-made calendar from July to December to boost your sales:

Winter Hair Care (July/August): Push winter hair protection packages, heat-styling bundles, and eco-friendly refill discounts.
Spring Trends (September/October): Partner with local micro-influencers to show off new colours and offer free hair consultations.
Holiday Rush (November/December): Run product promotions and use holiday referral gifts to get new clients through the door.